VAN GOGH VODKA DOUBLE ESPRESSO SEASONAL PHOTOSHOOT

Leading a team as a Senior Art Director, we executed a photoshoot for Van Gogh Vodka's Double Espresso expression. The intention of this photoshoot was to capture custom assets that could be leveraged specifically in the spring and summer months, for a flavor that had previously relied mainly on winter messaging and recipes. My responsibilities included concepting the overall direction, planning each shot set-up, coordinating with the photographer & stylist on props and backdrops, as well as providing on-set Art Direction and retouching notes. Work completed while employed by The Mixx.