ABSOLUT AMERICA BOTTLE KEY ART

Absolut Vodka was planning for the annual launch of their newest America Bottle for Summer of 2020. After the team presented 3 unique options, the client decided to move forward with the visual direction that I had created. This direction integrates with the stripes of the bottle artwork and uses them to highlight a range of special moments, activities, and monuments that make up a true American summer. The client was so happy with our "National" evergreen version, that they decided to create 5 additional "localized" versions for the key states in which the campaign would be running. Work completed while employed by The Mixx.