VAN GOGH VODKA GALENTINE'S DAY CAMPAIGN

Van Gogh Vodka was looking to develop a program around Galentine’s Day 2021 that would feature Van Gogh Vodka’s unique flavor expressions and utilize a strategic partnership to cross-promote off premise, on premise and increase the brand’s social footprint. Campaign objectives were to inspire women to celebrate Galentine’s Day both at home and at venue through female empowerment, friendship and creative direction. Help spread awareness and sales behind the Van Gogh brand and its expressions by appealing to our core consumers and new audiences, and evolve the brand footprint by using partnership to reach a new level of equity and affinity. Work completed while employed by The Mixx.