It'll Haunt you.
Mollie’s Fund is an organization whose mission is to increase awareness for melanoma prevention, and support melanoma patients through education of the latest treatments. We were tasked to create a campaign that would bring awareness to Mollie’s Fund by getting “under the skin” of their target, Millennials. The idea of a disease like Melanoma taking control of your life can be haunting. This campaign will be disguised to look, sound, and feel like something out of a horror film. Don’t let avoiding that conversation with your doctor come back to haunt you.
Advertising, Film, Art Direction
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